Win an Eco Game - Wonder
Australian supermarket Wonder customized three eco-friendly board games from Adventerra and offered them in a contest held within its stores.
The Project: Win an eco boardgames - Wonder
Company: Wonder
Game type: Board game
Project Objective: The project objective was to promote sustainability and raise awareness among customers about the importance of recycling, encouraging the purchase of products with eco-friendly packaging through a contest that rewarded consumers with personalized eco-friendly board games, thus strengthening the green image of the Wonder brand.
GAME ELEMENTS
The project offered participants the chance to win one of three eco-friendly Adventerra board games, each dedicated to a crucial environmental theme: saving water, recycling and saving energy. These games not only educate adults and children about more sustainable behaviors, but are also made entirely of eco-friendly materials. The paper and wood used are FSC certified, coming from responsibly managed sources, and are both recycled and recyclable. The project aimed to promote environmental awareness through a playful and engaging experience, encouraging consumers to actively participate in protecting the planet.
Supermarket company Wonder in Australia customized three eco-friendly board games from the Adventerra catalog with their branding on the boxes and entered them into a competition for prizes. Customers who purchased Wonder bread, which is packaged in recycled plastic packaging, could enter to win one of 125 eco board games up for grabs each week. The project aimed to promote sustainable behavior and raise awareness among customers about recycling.
Company objectives:
1
Promote sustainability: raise awareness among customers about the importance of recycling and responsible use of resources through eco-friendly products and educational games.
2
Encourage sales: stimulate the purchase of bread packaged in recycled plastic packaging, strengthening the green image of the brand.
3
Increase brand awareness: associate the Wonder brand with values of sustainability and environmental responsibility, improving the visibility and positioning of the brand.
4
Customer loyalty: encourage continued participation in the competition by increasing customer loyalty to the brand through a long-term project.
5
Engage customers: create an interactive and fun experience through the prize contest, strengthening the emotional bond with consumers.