Interreg Express Bernina
The aim of the game, created in collaboration with the Lombardy Region, the Canton of Grisons and the Province of Sondrio, is to educate children about the geography of the cross-border territory and promote local tourist attractions.
The Project: Interreg Express Bernina
Company: Lombardy Region, Province of Sondrio and Canton of Grisons
Game type: Board game
Project objective: The objective of the project is to promote sustainable mobility and enhance the tourist attractions of the territory in the Bernina region, raising awareness among the new generations, but not only, of responsible tourism and respect for the environment.
GAME ELEMENTS
The game is an educational board game designed to help children and families discover the main tourist attractions of the Bernina region and promote sustainable mobility. Each player must start from a starting point, visit four specific attractions and reach the finish line using trains, buses and cable cars. The winner is the first to complete the journey, learning which behaviors are positive or negative for the environment and the territory. Ideal for 2-6 players, it is a fun and engaging way to explore the Bernina and adopt responsible habits.
The aim of the game, created in collaboration with the Lombardy Region, the Canton of Grisons and the Province of Sondrio, is to educate children about the geography of the cross-border territory and promote local tourist attractions. Through the game, participants also learn the importance of sustainable mobility, becoming familiar with the ecological means of transport available in the Bernina region. The initiative aims to raise awareness among the new generations on the issues of responsible tourism and environmental protection, enhancing the natural and cultural resources of the territory.
Company objectives:
1
Promote local tourism: encourage the discovery of the main tourist attractions of the Bernina region, involving families and children.
2
Educate on sustainability: raise awareness among players, especially the younger ones, about the importance of sustainable mobility and green means of transport such as trains, buses and cable cars.
3
Promote the territory: spread knowledge of the natural and cultural heritage of the Bernina, stimulating respect for the environment.
4
Increase brand awareness: strengthen the image of the region and the institutions involved as promoters of sustainable and responsible tourism.
5
Engaging families: Creating a fun and educational experience that unites generations and enhances the region’s appeal as an eco-friendly tourist destination.