Farmory

Farmory is a personalized memory game for Farmy, based on the theme of healthy and seasonal eating, with collectible cards sent periodically to customers.

The Project: Farmory

Company: Farmy

Game type: Memory

Project goal: to build customer loyalty among those who buy groceries online. With each purchase, the customer receives a code that allows them to receive a part of the game directly at home. Once all the pieces have been collected, the fun can begin!

Farmory is an exclusive memory game, created specifically for Farmy, inspired by the principles of healthy and seasonal eating. The game is made up of collectible tiles, distributed periodically to customers. This initiative, born in collaboration with Farmy, aims to encourage online shopping: for each order placed, you receive a personalized code that allows you to obtain a part of the game, delivered together with the next order. In this way, families can complete the collection tile after tile, transforming shopping into an opportunity for shared fun with children.

For more information visit: https://www.farmy.ch/ct/the-farmy-memory .

GAME ELEMENTS

Farmory is a 100% eco-friendly game: made with environmentally friendly materials. In the printing process, non-toxic vegetable ink based on linseed oil and soy was used. All components are made of paper and cardboard, therefore produced from renewable and recycled raw materials. Adventerra is certified by the Forest Stewardship Council (FSC), an organization that guarantees that the paper, wood and cardboard used come from socially and ecologically responsible managed forests.

Company objectives:

Increase online sales: Incentivize repeat purchases by offering game tiles as a reward for every order.

Customer loyalty: create a lasting connection with customers, encouraging them to complete their collection and return for purchases.

Increase brand awareness: strengthen brand recognition through a playful initiative that reflects company values (healthy eating, sustainability).

Education and Entertainment: Offering added value to families by creating an interactive and fun shopping experience, while promoting healthy and sustainable lifestyles.

Promote brand values: connect the game to ecological and environmental issues, aligning the brand with these causes.

"Together with Adventerra, we have developed our Farmory to create not only play fun, but also added value. Adventerra’s goal is to promote children’s environmental awareness through play. And that starts with small things – such as our Farmory, which not only teaches about fruits and vegetables, but also playfully combines several languages at the same time".

Farmy AG