Energy Ranger Academy
Energy saving card game developed for Eicom, with a specially created mechanic and illustrations in line with their brand identity.
The Project: Energy Ranger Academy
Company: Eicom
Game type: Card game
Project objective: to learn through fun what are the correct daily habits to use energy consciously, fight waste and respect the environment around us.
The card game created for Eicom is designed to educate while having fun, raising awareness among players on the topic of energy saving. The cards, enriched with colorful and captivating illustrations, represent daily actions, divided into good habits to adopt and bad practices to avoid. The goal of the game is to accumulate as many cards as possible that depict positive actions, avoiding those that show behaviors that are harmful to the environment and energy consumption.
At the end of the game, the player with the most virtuous actions becomes the winner, earning the title of "Eicom Energy Ranger", a true champion of energy saving! This game not only offers moments of entertainment, but also spreads the importance of responsible choices for the protection of the environment.
Find out more at this link: https://eicomenergia.it/eicom-gioco-di-carte/
GAME ELEMENTS
The Eicom card game is made with sustainable materials and designed to respect the environment. The cards are printed on resistant 250 gr cardboard, ensuring a long life and a pleasant gaming experience. Furthermore, they are created using recycled paper, contributing to the reduction of waste and environmental impact.
Vegetable inks are used for printing, which are non-toxic and respectful of the ecosystem. The game was designed in a pocket-sized format, perfect to take anywhere, minimizing the use of superfluous materials and promoting a conscious and sustainable approach to fun.
Company objectives:
1
Energy education: raise awareness among customers, especially families, about the importance of good habits related to energy saving through a fun and engaging experience.
2
Promotion of corporate values: strengthen the brand image as a promoter of responsible energy use and a sustainable lifestyle, in line with the corporate mission.
3
Customer loyalty: Offer a game that enriches the customer experience and creates a deeper connection with the brand, encouraging continuity of the relationship.
4
Brand awareness: increase the visibility of the Eicom brand through an initiative that focuses on the issues of sustainability and energy saving.
5
Green Marketing: Using gaming as an eco-friendly marketing tool, promoting solutions and behaviors that reduce environmental impact, in line with the company's environmental responsibility principles.