
Ahhrosa - Arosa Baerenland
A project created for a Swiss National Park aimed at promoting the protection of bears, the right behaviors to adopt in a national park and promoting the territory.
The Project: Ahhrosa - Arosa Baerenland
Company: Arosa
Game type: Board game
Project Objective: The objective of the game, created to be sold in the park's online and physical shop, is to raise awareness among adults and children about environmental issues, animal protection and respect for the territory. Through a playful and educational experience, the game aims to promote greater awareness of the importance of protecting the environment and local wildlife, while strengthening the company's commitment to sustainability. This product not only entertains, but also transmits fundamental values, while increasing sales and brand visibility.
The game Ahhrosa! is a fun board game designed for the whole family and for fans of the Arosa Park, which combines entertainment with education on environmental sustainability. The game is made up of a board, a die and tokens that represent the park's mascot, a friendly bear. The mechanics are similar to the classic "game of the goose" or "snakes and ladders", where players advance on the path by rolling the die and try to reach the finish line first.
Along the way, players discover positive and negative behaviors that can be adopted within the park. Those who make virtuous choices, such as respecting the animals and protecting the environment, gain advantages and advance faster, while those who adopt bad behaviors, such as dirtying the park or disturbing the animals, suffer penalties. The goal of the game is not only to arrive first, but also to learn which actions favor the conservation of the environment and which must be avoided to protect the animals and their habitat.
Ahhrosa! is much more than a simple pastime: it is an educational adventure that transmits important values of respect for nature, making the gaming experience engaging and instructive for young and old.


Company objectives:
1
Increase brand awareness: strengthen the visibility of the park and its values related to sustainability, creating a product that reflects the park's identity and actively involves visitors.
2
Promote environmental awareness: use play as a tool to spread awareness of the correct rules of behavior to adopt in the park, encouraging the protection of local fauna and flora.
3
Stimulate visitor engagement: foster a greater emotional connection with the park and its mascot, encouraging virtuous behavior even outside the play context.