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Arcobaleno - Memory

The memory game created with the Arcobaleno Tariff Community aims to promote sustainable mobility and strengthen relationships with commercial partners, communicating sustainability values through a gaming experience distributed as a corporate gift.

The Project: Rainbow Memory

Company: Rainbow Tariff Community

Game type: Memory game

Project Objective: The objective of the memory game created with the Arcobaleno Tariff Community is to promote sustainable mobility and increase awareness of public transport services among commercial partners. Distributed as a corporate gift, the game aims to consolidate relationships with partners, increasing brand awareness and communicating the values of sustainability and environmental responsibility, associating the brand with a playful and engaging experience.

Arcobaleno_memory personalizzato

The memory game created for the Arcobaleno Tariff Community is made up of 24 tiles that allow players to learn about the different transport companies that are part of the community, such as bus, train and boat. Through the classic memory mechanism, players must match the tiles, thus learning to recognize the various means of transport.

The game is accompanied by a set of rules and a promotional booklet available in three languages (French, German, Italian), which also presents the different subscriptions offered by Arcobaleno. In addition to being an educational and fun tool, the game serves to promote Arcobaleno's activity, attracting new customers and strengthening knowledge of sustainable mobility services.

Arcobaleno_memory promozionale

Company objectives:

1

Promote sustainable mobility: raise awareness of public transport services offered, such as buses, trains and boats.

2

Increase brand awareness: spread the Arcobaleno brand through an engaging gaming experience, associating the brand with sustainability values.

3

Strengthen relationships with business partners: distribute the game as a gift, strengthening relationships with companies in the sector.

4

Make the various subscriptions known: promote the tariff offers and advantages of the Arcobaleno subscriptions, attracting potential new customers.

5

Educate the public: Raise awareness among adults and children about using public transportation by improving knowledge of community transportation providers.

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