Arcobaleno - Memory
The memory game created with the Arcobaleno Tariff Community aims to promote sustainable mobility and strengthen relationships with commercial partners, communicating sustainability values through a gaming experience distributed as a corporate gift.
The Project: Rainbow Memory
Company: Rainbow Tariff Community
Game type: Memory game
Project Objective: The objective of the memory game created with the Arcobaleno Tariff Community is to promote sustainable mobility and increase awareness of public transport services among commercial partners. Distributed as a corporate gift, the game aims to consolidate relationships with partners, increasing brand awareness and communicating the values of sustainability and environmental responsibility, associating the brand with a playful and engaging experience.
The memory game created for the Arcobaleno Tariff Community is made up of 24 tiles that allow players to learn about the different transport companies that are part of the community, such as bus, train and boat. Through the classic memory mechanism, players must match the tiles, thus learning to recognize the various means of transport.
The game is accompanied by a set of rules and a promotional booklet available in three languages (French, German, Italian), which also presents the different subscriptions offered by Arcobaleno. In addition to being an educational and fun tool, the game serves to promote Arcobaleno's activity, attracting new customers and strengthening knowledge of sustainable mobility services.